Louis-E. Metan

As Traffic Management Manager, my role consists of managing a portfolio of a dozen active clients and their respective budgets.

These responsibilities require a sharp marketing mindset, in-depth knowledge of internet navigation challenges, and autonomy enabling end-to-end project management.

As Traffic Manager, my role consisted of managing campaigns with various objectives: attracting qualified prospects, registrations for open days, webinars and one-off events, newsletter subscriptions, etc.

For this, I designed and deployed several landing pages and conversion funnels to capture different prospect segments according to their degree of interest and positioning in the customer journey. I also set up automated connections between lead capture systems and various CRM tools (Brevo, Zoom, etc.) to streamline commercial follow-up.

Finally, I was entirely responsible for natural referencing, and I administered the netlinking strategy to position the school in first place on queries such as "manga school in France", or similar.

I started my freelance activity as a Traffic Manager for my big brother's company, before quickly expanding my client portfolio through a targeted prospecting and outreach strategy.

As a Media Buyer / Traffic Manager for various freelancers and SMEs, I simultaneously managed multiple portfolios ranging from 2 to 8 clients, with budgets ranging from 3k to 45k monthly.

This diverse experience allowed me to refine my marketing thinking across different sectors. It also enabled me to increase my adaptability to various business challenges of my clients, and to develop rigorous organization, as well as constant responsiveness to market fluctuations.